This Privacy Policy is an electronic record in the form of an electronic contract formed under the provisions of the Information Technology Act, 2000 and the rules made thereunder, including the amended provisions relating to electronic documents and records in various statutes as amended by the Information Technology Act, 2000. This Privacy Policy does not require any physical, electronic, or digital signature.

The Shades Palette, along with its affiliates and associate companies, is concerned about the privacy of the data and information of its users (including sellers and buyers/customers, whether registered or non-registered) who offer, sell, or purchase products or services through our websites, mobile sites, or mobile applications (collectively referred to as the “Website”) and those who otherwise conduct business with us.

For the purpose of this policy, “Associate Companies” shall have the same meaning as defined under the Companies Act, 2013. This Privacy Policy constitutes a legally binding agreement between you and The Shades Palette. It should be read together with the respective Terms of Use or other applicable terms and conditions of the Website.

Collection of Personally Identifiable Information

We collect information from you when you place an order, register, or subscribe on our Website.

When ordering or registering on our Website, you may be asked to provide details such as:

• Name

• Email address

• Mailing address

• Phone number

• Payment or billing information

The primary purpose of collecting this information is to provide you with a safe, efficient, smooth, and customized shopping experience. The information helps us personalize and continuously improve your experience when shopping from The Shades Palette.

Cookies

Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your web browser (if you allow it). These cookies enable the website’s systems to recognize your browser and capture certain information.

We use cookies to:

• Remember and process items in your shopping cart

• Understand user preferences for future visits

• Improve overall website experience

Cookies used by The Shades Palette do not contain personally identifiable information.

Use of Demographic / Profile Data

We use personal information to provide the services you request. In cases where your personal information is used for marketing purposes, we provide you with the option to opt out of such uses.

Your personal information may also be used to:

• Resolve disputes

• Troubleshoot problems

• Promote a safe service environment

• Process payments and collect dues

• Measure consumer interest in our products and services

• Inform you about online and offline offers, products, services, and updates

To improve our products and services, we may collect and analyze demographic and profile data regarding user activity on our Website.

Sharing of Personal Information

By providing your information to The Shades Palette, you consent to its storage, collection, usage, transfer, and processing as described in this Privacy Policy.

We may disclose personal information if required to do so by law or if such disclosure is necessary in good faith to:

• Respond to legal processes such as subpoenas or court orders

• Enforce our terms and policies

• Protect the rights, property, or safety of The Shades Palette, our users, or the public

Security Precautions

We strive to ensure the security of your personal information and protect it against unauthorized access, alteration, disclosure, or destruction.

Whenever you access or update your account information, we provide the use of a secure server to protect your data.

Choice / Opt-Out

Users have the option to opt out of receiving non-essential communications (such as promotional or marketing-related messages) from The Shades Palette or its partners after setting up an account.

If we decide to update or modify this Privacy Policy, the changes will be posted on this page.

Your Consent

By using the Website and/or providing your information, you consent to the collection and use of the information you disclose on the Website in accordance with this Privacy Policy.

If we make any changes to this Privacy Policy, the updated version will be posted on this page.